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C什么RMEN的女装品牌

发布时间: 2024-07-19 21:32:56

❶ guess 的英文简介,关于它的历史,和产品介绍。。。谢谢。。悬赏(100)

GUESS小档案
◆ GUESS品牌介绍

GUESS是美国知名的服装品牌。GUESS靠紧身“梦露式”女性牛仔裤单品起家,后来不断发展,现在GUESS的产品包括男女时装,童装,泳装,鞋履,钟表,精品配饰,手袋,眼镜,香水,行李箱等。GUESS于2004年推出了副线Marciano,一个以GUESS的设计概念为本推出的比较精致的、偏女性的、性感的时装品牌。

GUESS代表着冒险精神、性感以及纯粹的美国风格!好奇、热情和自由的精神是GUESS的主张。由于最初GUESS由牛仔服装出发,因此设计的基调一直有西部的风味,在质感的呈现上,则是舒适、自然、和冒险的粗犷感。而后受到流行元素的影响,GUESS也逐渐有一些贴身性感、简约、都市感的设计出现。随着喜爱GUESS的消费年龄层逐渐提升,能够出入社交场合和表现个人品味的"GUESS Collection"受到许多人的喜爱,因此,GUESS决定以设计师Marciano为名,将"GUESS Collection"独立出来,成为更高质感的设计师服饰。

代表GUESS品牌象征的“?”常出现在服装设计中,而倒三角形的布标则常见于牛仔裤的后口袋。GUESS的银饰品也非常特殊,能够表现出强烈的个人品味。

GUESS的广告设计亦如另一年轻女装品牌希思黎 (Sisley) 一样,永远充满惊喜及另人拍案叫绝。不少名模由拍摄GUESS的平面广告出生,当中包括黑珍珠纳奥米·坎贝尔(Naomi Campbell) 及克劳蒂亚·雪佛 (Claudia Schiffer),GUESS的平面广告往往令模特给人留下深刻印象。

GUESS于世界各地七十多个国家均有销售点,GUESS的专门店更多于一百间,销售柜台更多于一千个。

◆ GUESS品牌故事

GUESS的创始人——Marciano兄弟生长在法国一个充满热情的南方地区,法国式的设计与生活型态早已深植心中。Marciano兄弟对美国西岸的生活走向亦分外欣赏,于七十年代迁往美国,在加州展开他们的时装梦。

在1980年代初期,服装设计前景暗淡,人们认为牛仔丹宁商品已经是过时的产物。然而,Marciano融合欧洲风格和美国的传统精神,重新赋予牛仔商品新面貌,成为一个优雅得体,创新以及不受时间影响的恒久性感代表物。

起初,零售商当时对于GUESS的产品走向,皆抱着相当大的怀疑,各买家一致认为牛仔单品已经式微,Marciano兄弟心中却深信不疑,推出一条名为GUESS 紧身“梦露式”女性牛仔裤,以性感以及独特的设计风格打拼出了一条崭新理念。

经过长期的交涉,Bloomingdale百货终于愿意销售2打的Marilynjean,算是对Marciano兄弟聊表帮忙之意。结果正如Marciano兄弟所料,在几个小时内,商品立即销售一空。Marciano兄弟从此便开始建立这个充满法国情怀的美国品牌。这个牛仔商品的新发展,亦让牛仔裤成为一个不受时间影响的时尚代表。

◆ GUESS品牌档案

中文名:暂无

英文名:GUESS

创建年代:1941年

创始人:Georges,Armand,Paul, and Maurice Marciano 四兄弟

公司总部:美国洛杉矶

◆ GUESS官方网站:

http://www.guess.com/

英文简介如下:
GUESS now
The world knows GUESS. Today, it is one of the most widely recognizable apparel companies across the globe, with over 1,113 GUESS and GUESS Accessory retail stores worldwide and counting.

A company known for innovative style, GUESS continues to dress and accessorize the world with fashion-forward apparel, handbags, watches, shoes and more.

“Our global store expansion is possible e to the strength of our brand and our licensee relationships. We have long-term relationships with them because we provide a strong brand, marketing and advertising worldwide, consistent image, clear direction for proct, a true global strategy and multiple retail concepts, including GUESS stores, Guess by Marciano stores, accessories-only stores and our G by GUESS stores.” -Paul Marciano

In 2006, GUESS celebrated its 25th anniversary. It is with the same enthusiasm and passion from the beginning that drives the company forward today. One world. One brand.
The Brands
GUESS
Adventurous. Sexy. All-American with an International flair.

Guess by Marciano
Sophisticated. Feminine. Unapologetically sexy.

G by GUESS
Independent. Bold. Confident. Alive. Stylish.
Mission Statement
At GUESS, we are committed to being a worldwide leader in the fashion instry.

We deliver procts and services of uncompromising quality and integrity consistent with our brand and our image.

We are committed to listening and responding to the needs of our customers, associates, and business partners, and to honoring their indivial values.

We are dedicated to personal and professional enrichment through an environment of open communication, teamwork, trust and respect.

We continue to give back to the community, support humanity, and protect the environment as part of our responsibilities.

We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder value.

Through principled leadership, we embrace diversity, and we cultivate strength, pride, and passion to align our personal lives with our professional lives.
Heritage
Now a global presence, GUESS got its start with a great pair of jeans.

In 1981, the Marcianos founded a small denim company in California. Today, GUESS has grown to be one of the largest and most successful fashion brands in the world. Through their innovative design, marketing and distribution of fashion lifestyle procts, GUESS has become one of the most widely recognized fashion leaders in the young contemporary women's, men's, kids' and baby markets across the globe.

The Marciano brothers were raised in the south of France, a place rooted in
passion and the essence of French style. Their love of the American West combined with a European sensibility became the driving force behind the creation of GUESS.

In the early 1980s denim was dated and lacked a fashion edge. The Marcianos saw this as an opportunity to combine their European style with a traditional American fabric. Through their ingenious designs, the Marcianos changed the perception of denim forever by creating a line that was sensuous, innovative and timeless. Initially, retailers were skeptical and buyers were reluctant to place orders, but the brothers' persistence prevailed. Bloomingdale's agreed to sell two dozen pairs of jeans as a favor to the Marcianos. Their famous 3-zip Marilyn jean was so sexy and fresh that within hours the entire stock sold out. The GUESS label was born. Now one of the world's leading brand names, GUESS continues to push fashion forward throughout the world.
Bios
GUESS continues to be guided by two of the Marciano brothers: Maurice and Paul. Both have been instrumental to the growth and prosperity of the brand since its inception in 1981. Their passion and dedication to the company is unsurpassed in the fashion instry, and is an inspiration to all those who have the opportunity to work with them.

Maurice Marciano, Chairman, is truly the motivator behind the company's spirit and unrelenting commitment to superior quality. Maurice has overseen the company's revolutionary
overseen the company's revolutionary design direction and monumental growth, from $6 million in revenues in 1982 to an expected $1.6 billion in 2007.

It is Maurice's undeniable sixth sense for fashion design, as well as his insightful business direction, that has fostered and maintained the integrity of the GUESS brand concept, as well as the company's dramatic international expansion.

Maurice continues to instill the feeling of family into the culture of the company. Bringing together people and companies with fascinating and diverse backgrounds, Maurice creates a close kinship; one with a passion for creativity that continues to shape the GUESS brand.

Paul Marciano, Chief Executive Officer and Creative Director, is credited with the vision that is the cornerstone of the GUESS image, leading to some of the most innovative and ground-breaking icons in the history of advertising.

Paul's discerning style shaped GUESS from its inception. Defined by dramatic photography, his images invite an emotional response from viewers. GUESS' advertising has received the instry's highest honors, including the Clio and Designers and Art Directors Awards, assuring GUESS' place in American pop culture.

GUESS' successful global expansion is attributed to Paul's role in the development of the domestic and international licensing and export businesses. Under his supervision, GUESS currently has some 21 licensees and is distributed in more than 60 countries. In addition to the worldwide retail business expansion, Paul has overseen the company's e-commerce sites: GUESS.com, Marciano.com and GbyGUESS.com.

Each garment and accessory in the GUESS collection reflects the unique aesthetic that is the core of the GUESS design philosophy. With a distinct style created by its first pair of jeans sewn more than two decades ago, GUESS continues to be an innovator of fashion for the young, daring, and sexy.
Philanthropy
Over the years, GUESS? has repeatedly shown "giving back" is an integral part of the way we do business. Contributing positively to our community and the environment is so important to GUESS, it was made part of the company's mission statement. GUESS forE.V.E.R. Programs (Employees Volunteering Energy/Expertise & Resources) such as preparing dinner for families at the Ronald McDonald House, gathering supplies for victims of natural disasters, or purchasing toys for needy children ring the holidays, and Retail Fundraising projects such as our Invisible Children tees and watches benefiting Susan G. Komen for the Cure show the GUESS brand stands for more than simply a collection of procts. It symbolizes our commitment to society. For our customers, it means creating innovative, high quality procts. For our employees, it means advancing their professional development and providing access to volunteer opportunities in our community. For the community, it means supporting worthy charitable organizations and activities.

GUESS Foundation

Established in 1994, The GUESS Foundation is dedicated to positive change in the community. Careful attention is given to the numerous requests for financial assistance The GUESS Foundation receives from non-profit organizations. The GUESS Foundation partners with and supports many worthy organizations. To receive funding from the GUESS Foundation, the requesting organization must be:

A 501(c)(3) organization
º Federally-recognized nonprofit organization, this includes public schools, universities, and hospitals
Working on a national or international scale
OR located in the greater Los Angeles area
OR a request of greater than $1,500 submitted by a GUESS employee (if you are an employee requesting an otherwise qualifying donation for less than $1,500, please submit that request to the community involvement fund c/o Susan Tenney)
Requesting funding for an event at least 8 weeks in advance
OR for an ongoing program
Able to display sustainability of the supported program and provide a favorable efficiency rating
Willing to provide a summary of what the funds will be used for, an explanation of any costs associated with obtaining the funds, and results of the program or events

Please fax all proposals & requests to Corporate Citizenship & Philanthropy: (213) 774-7844

❷ 优衣库是哪个国家的品牌

优衣库(UNIQLO)是日本服装品牌,由日本迅销公司建立于1963年,当年是一家销售西服的小服装店,现已成为国际知名服装品牌。

优衣库现任董事长兼总经理柳井正在日本首次引进了大卖场式的服装销售方式,通过独特的商品策划、开发和销售体系来实现店铺运作的低成本化,由此引发了优衣库的热卖潮。

优衣库(Uniqlo) 的内在涵义是指通过摒弃了不必要装潢装饰的 仓储型店铺,采用超市型的自助购物方式,以合理可信的价格提供顾客希望的商品。

创造优衣库 (Uniqlo) 品牌的Fast retailing股份有限公司,前身是1949年3月开业的山口县的个人企业,1963年5月变更为股份有限公司,原名为小郡商事株式会社,1991年改为迅销。

价廉物美的休闲装“UNIQLO”是Unique Clothing Warehouse的缩写,意为消费者提供“低价良品、品质保证”的经营理念,在日本经济低迷时期取得了惊人的业绩。

(2)C什么RMEN的女装品牌扩展阅读:

优衣库营销活动

优衣库最着名的营销活动之一莫过于WORLD UNIQLOCK,是UNIQLO进行的成功Widget的成功霸占用户桌面,主要是因为它基于网络整合营销4I原则中Interesting趣味原则。

base promotion.UNIQLO根据自己的品牌为全世界的博客们制作的一个功能性widget,把美女、音乐、舞蹈融合到时钟这么一个工具上,以时钟为舞台展示品牌,从而建立起受众与品牌之间的链接。

用FLASH做成的画面上,跳着大大的数字显示着当前时间,每跳五秒,便进入一段随机出现的五秒影片,这段影片是可爱的美少女们或跳舞,或上楼,或编花绳,或随意或跟着节奏律动着。她们穿着UNIQLO今季主打的服装,五秒影片过后,再度进入下一个十秒周期。

每时每刻欣赏美女们的清爽脸孔以及各种舞蹈POSE,这既有趣又令人印象深刻,再配上好听的音乐,看着独特的画面,这个创意实在太让人欲罢不能!更重要的是,你可能不小心中了Uniqlo的毒,不同时候美女会穿不同的uniqlo衣服。

不同的季节也穿不同的衣服,通过时钟这个小小的平台把产品进行的全方位的展示,让“我讨厌看广告”变成了欲罢不能。全球已经有57个国家的blog争相让跳舞美女“安家”。

时钟类的Widget其实很多,但是这款Widget的成功霸占用户桌面,主要是因为它基于网络整合营销4I原则中的Interesting趣味原则。

❸ 世界着名奢侈服装品牌

不容错过的十大品牌
一、唐纳·卡兰(donnakaran)的创始人是一个外表平和貌不惊人的女子,为了使其服饰王国走向多元化,在1984年和丈夫联手创立了自己的公司,推出了一系列各具特色的产品:dkny、dknyclassic、dknaactive、dknyjesns,对纽约所汇聚的不同文化及其独特的生活气息作了一个全新的诠释。dkny以更前卫、更时尚、更休闲的手法描绘了纽约不同文化、不同生活方式的时代气息,以截然不同的语言体现dkny独特的魅力。

二、路易·威登创立于1854年,现隶属于法国专产高级奢华用品的Moet Hennessy Louis Vuitton集团。创始人是路易·威登本人。
从设计最初到现在,印有LV”标志这一独特图案的交织字母帆布包,伴随着丰富的传奇色彩和雅典的设计而成为时尚之经典。100年来,世界经历了很多变化,人们的追求和审美观念也随之而改变,但路易·威登不但声誉卓然,而今保持着无与伦比的魅力。

三、夏奈尔是一个有80多年经历的着名品牌,夏奈尔时装永远有着高雅、简洁、精美的风格,她善于突破传统,早40年代就成功地将“五花大绑”的女装推向简单、舒适,这也许就是最早的现代休闲服。
夏奈尔最了解女人,夏奈尔的产品种类繁多,每个女人在夏奈尔的世界里总能找到合适自己的东西,在欧美上流女性社会中甚至流传着一句话“当你找不到合适的服装时,就穿夏奈尔套装”。

四、着名意大利服装品牌范思哲代表着一个品牌家族,一个时尚帝国。它的设计风格鲜明,是独特的美感极强的先锋艺术的象征。其中魅力独具的是那些展示充满文艺复兴时期特色的华丽的具有丰富想象力的款式。这些款式性感漂亮,女性味十足,色彩鲜艳,既有歌剧式的超平现实的华丽,又能充分考虑穿着舒适性及恰当地显示体型。
范思哲以金属物品及闪光物装饰的女裤、皮革女装创造了一种介于女斗士与女妖之间的女性形象。

五、迪奥品牌一直是华丽女装的代名词。大v领的卡马莱晚礼裙,多层次兼可自由搭配的皮草等,均出自于天才设计大师迪奥之手,其优雅的窄长裙,从来都能使穿着者步履自如,体现了幽雅与实用的完美结合。迪奥品牌的革命性还体现在致力于时尚的可理解性;选用高档的上乘面料如绸缎、传统大衣呢、精纺羊毛、塔夫绸、华丽的刺绣品等。而做工更以精细见长。几十年来,迪奥品牌不断地为人们创造着 “新的机会,新的爱情故事”。在战后巴黎重建世界时装中心过程中,迪奥作出了不可磨灭的贡献。

六、gucci传奇自karl Lagerfeld接管Chanel以来,最吸引人最令人震惊的要算是tom ford接手gucci的故事了。时尚必备:古孜尽管时装牌子令人眼花缭乱,风格却一向被商界人士垂青,时尚之余不失高雅,这个意大利牌子的服饰一直以简单设计为主,尤其是今季的男装,剪裁新颖,弥漫着十八世纪威尼期风情,再融入牛仔、太空和摇滚巨星的色彩,让豪迈中带点不羁,散发无穷魅力。

七、创始人Valentino garavani瓦伦蒂诺·加拉瓦尼1932年出生于意大利,1960年在罗马成立了瓦伦蒂诺公司,1968年-1973年瓦伦蒂诺公司被肯通(kenton)公司接管,1973年瓦伦蒂诺重新购回了公司。瓦伦蒂诺曾获奈门—马科斯奖、意美基金会奖。富丽华贵、美艳灼人是瓦伦蒂诺品牌的特色。瓦伦蒂诺喜欢用最纯的颜色,其中鲜艳的红色可以说是他的标准色。精瓦伦蒂做工十分考究,从整体到每一个小细节都做得尽善尽美。瓦伦蒂诺是豪华、奢侈的生活方式的象征,极受追求十全十美的名流所忠爱。

八、PRADA可谓说是一个老字号,但由于它的出品追求完美,所以无论老少,对此品牌的认知度绝不逊于其它任何牌子。要回溯Prada的历史,必须从二十世纪初谈起……Prada草创于20世纪初,因当时活络的商业贸易与交通商旅频繁,创立人Mario Prada开始制造一系列针对旅行的手工皮件产品,并于1913年开设一间精品店。1978年Miuccia Prada与其夫婿Patrizio Bertelli共同接管Prada,带领Prada迈向全新里程碑。

九、GUESS品牌由来自法国南部的马西亚诺兄弟创立。他们将浪漫热情的法国设计与风格融进了他们对美国西部文化的理解与鉴赏之中。GUESS诞生于1981年,成立时只是一家牛仔裤制造商,现在已发展成当今世界最受认可及最具影响的知名品牌之一,在五大洲均有代理和分销商。有着专为男士、女士、儿童及家庭设计服装和配件的GUESS,将主人的精致生活品质诠释得淋漓尽致。

十、创始人 giorgio armani (乔治·阿玛尼)1934年出生于意大利学习医药及摄影专业,曾在切瑞蒂任男装设计师,1975年创立乔治·阿玛尼。曾获奈门-马科斯奖、 全羊毛标志奖、生活成就奖、美国国际设计师协会奖、库蒂·沙克奖等奖项。乔治·阿玛尼现在已是在美国销量最大的欧洲设计师品牌,他以使用新型面料及优良制作而闻名。