❶ guess 的英文簡介,關於它的歷史,和產品介紹。。。謝謝。。懸賞(100)
GUESS小檔案
◆ GUESS品牌介紹
GUESS是美國知名的服裝品牌。GUESS靠緊身「夢露式」女性牛仔褲單品起家,後來不斷發展,現在GUESS的產品包括男女時裝,童裝,泳裝,鞋履,鍾表,精品配飾,手袋,眼鏡,香水,行李箱等。GUESS於2004年推出了副線Marciano,一個以GUESS的設計概念為本推出的比較精緻的、偏女性的、性感的時裝品牌。
GUESS代表著冒險精神、性感以及純粹的美國風格!好奇、熱情和自由的精神是GUESS的主張。由於最初GUESS由牛仔服裝出發,因此設計的基調一直有西部的風味,在質感的呈現上,則是舒適、自然、和冒險的粗獷感。而後受到流行元素的影響,GUESS也逐漸有一些貼身性感、簡約、都市感的設計出現。隨著喜愛GUESS的消費年齡層逐漸提升,能夠出入社交場合和表現個人品味的"GUESS Collection"受到許多人的喜愛,因此,GUESS決定以設計師Marciano為名,將"GUESS Collection"獨立出來,成為更高質感的設計師服飾。
代表GUESS品牌象徵的「?」常出現在服裝設計中,而倒三角形的布標則常見於牛仔褲的後口袋。GUESS的銀飾品也非常特殊,能夠表現出強烈的個人品味。
GUESS的廣告設計亦如另一年輕女裝品牌希思黎 (Sisley) 一樣,永遠充滿驚喜及另人拍案叫絕。不少名模由拍攝GUESS的平面廣告出生,當中包括黑珍珠納奧米·坎貝爾(Naomi Campbell) 及克勞蒂亞·雪佛 (Claudia Schiffer),GUESS的平面廣告往往令模特給人留下深刻印象。
GUESS於世界各地七十多個國家均有銷售點,GUESS的專門店更多於一百間,銷售櫃台更多於一千個。
◆ GUESS品牌故事
GUESS的創始人——Marciano兄弟生長在法國一個充滿熱情的南方地區,法國式的設計與生活型態早已深植心中。Marciano兄弟對美國西岸的生活走向亦分外欣賞,於七十年代遷往美國,在加州展開他們的時裝夢。
在1980年代初期,服裝設計前景暗淡,人們認為牛仔丹寧商品已經是過時的產物。然而,Marciano融合歐洲風格和美國的傳統精神,重新賦予牛仔商品新面貌,成為一個優雅得體,創新以及不受時間影響的恆久性感代表物。
起初,零售商當時對於GUESS的產品走向,皆抱著相當大的懷疑,各買家一致認為牛仔單品已經式微,Marciano兄弟心中卻深信不疑,推出一條名為GUESS 緊身「夢露式」女性牛仔褲,以性感以及獨特的設計風格打拚出了一條嶄新理念。
經過長期的交涉,Bloomingdale百貨終於願意銷售2打的Marilynjean,算是對Marciano兄弟聊表幫忙之意。結果正如Marciano兄弟所料,在幾個小時內,商品立即銷售一空。Marciano兄弟從此便開始建立這個充滿法國情懷的美國品牌。這個牛仔商品的新發展,亦讓牛仔褲成為一個不受時間影響的時尚代表。
◆ GUESS品牌檔案
中文名:暫無
英文名:GUESS
創建年代:1941年
創始人:Georges,Armand,Paul, and Maurice Marciano 四兄弟
公司總部:美國洛杉磯
◆ GUESS官方網站:
http://www.guess.com/
英文簡介如下:
GUESS now
The world knows GUESS. Today, it is one of the most widely recognizable apparel companies across the globe, with over 1,113 GUESS and GUESS Accessory retail stores worldwide and counting.
A company known for innovative style, GUESS continues to dress and accessorize the world with fashion-forward apparel, handbags, watches, shoes and more.
「Our global store expansion is possible e to the strength of our brand and our licensee relationships. We have long-term relationships with them because we provide a strong brand, marketing and advertising worldwide, consistent image, clear direction for proct, a true global strategy and multiple retail concepts, including GUESS stores, Guess by Marciano stores, accessories-only stores and our G by GUESS stores.」 -Paul Marciano
In 2006, GUESS celebrated its 25th anniversary. It is with the same enthusiasm and passion from the beginning that drives the company forward today. One world. One brand.
The Brands
GUESS
Adventurous. Sexy. All-American with an International flair.
Guess by Marciano
Sophisticated. Feminine. Unapologetically sexy.
G by GUESS
Independent. Bold. Confident. Alive. Stylish.
Mission Statement
At GUESS, we are committed to being a worldwide leader in the fashion instry.
We deliver procts and services of uncompromising quality and integrity consistent with our brand and our image.
We are committed to listening and responding to the needs of our customers, associates, and business partners, and to honoring their indivial values.
We are dedicated to personal and professional enrichment through an environment of open communication, teamwork, trust and respect.
We continue to give back to the community, support humanity, and protect the environment as part of our responsibilities.
We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder value.
Through principled leadership, we embrace diversity, and we cultivate strength, pride, and passion to align our personal lives with our professional lives.
Heritage
Now a global presence, GUESS got its start with a great pair of jeans.
In 1981, the Marcianos founded a small denim company in California. Today, GUESS has grown to be one of the largest and most successful fashion brands in the world. Through their innovative design, marketing and distribution of fashion lifestyle procts, GUESS has become one of the most widely recognized fashion leaders in the young contemporary women's, men's, kids' and baby markets across the globe.
The Marciano brothers were raised in the south of France, a place rooted in
passion and the essence of French style. Their love of the American West combined with a European sensibility became the driving force behind the creation of GUESS.
In the early 1980s denim was dated and lacked a fashion edge. The Marcianos saw this as an opportunity to combine their European style with a traditional American fabric. Through their ingenious designs, the Marcianos changed the perception of denim forever by creating a line that was sensuous, innovative and timeless. Initially, retailers were skeptical and buyers were reluctant to place orders, but the brothers' persistence prevailed. Bloomingdale's agreed to sell two dozen pairs of jeans as a favor to the Marcianos. Their famous 3-zip Marilyn jean was so sexy and fresh that within hours the entire stock sold out. The GUESS label was born. Now one of the world's leading brand names, GUESS continues to push fashion forward throughout the world.
Bios
GUESS continues to be guided by two of the Marciano brothers: Maurice and Paul. Both have been instrumental to the growth and prosperity of the brand since its inception in 1981. Their passion and dedication to the company is unsurpassed in the fashion instry, and is an inspiration to all those who have the opportunity to work with them.
Maurice Marciano, Chairman, is truly the motivator behind the company's spirit and unrelenting commitment to superior quality. Maurice has overseen the company's revolutionary
overseen the company's revolutionary design direction and monumental growth, from $6 million in revenues in 1982 to an expected $1.6 billion in 2007.
It is Maurice's undeniable sixth sense for fashion design, as well as his insightful business direction, that has fostered and maintained the integrity of the GUESS brand concept, as well as the company's dramatic international expansion.
Maurice continues to instill the feeling of family into the culture of the company. Bringing together people and companies with fascinating and diverse backgrounds, Maurice creates a close kinship; one with a passion for creativity that continues to shape the GUESS brand.
Paul Marciano, Chief Executive Officer and Creative Director, is credited with the vision that is the cornerstone of the GUESS image, leading to some of the most innovative and ground-breaking icons in the history of advertising.
Paul's discerning style shaped GUESS from its inception. Defined by dramatic photography, his images invite an emotional response from viewers. GUESS' advertising has received the instry's highest honors, including the Clio and Designers and Art Directors Awards, assuring GUESS' place in American pop culture.
GUESS' successful global expansion is attributed to Paul's role in the development of the domestic and international licensing and export businesses. Under his supervision, GUESS currently has some 21 licensees and is distributed in more than 60 countries. In addition to the worldwide retail business expansion, Paul has overseen the company's e-commerce sites: GUESS.com, Marciano.com and GbyGUESS.com.
Each garment and accessory in the GUESS collection reflects the unique aesthetic that is the core of the GUESS design philosophy. With a distinct style created by its first pair of jeans sewn more than two decades ago, GUESS continues to be an innovator of fashion for the young, daring, and sexy.
Philanthropy
Over the years, GUESS? has repeatedly shown "giving back" is an integral part of the way we do business. Contributing positively to our community and the environment is so important to GUESS, it was made part of the company's mission statement. GUESS forE.V.E.R. Programs (Employees Volunteering Energy/Expertise & Resources) such as preparing dinner for families at the Ronald McDonald House, gathering supplies for victims of natural disasters, or purchasing toys for needy children ring the holidays, and Retail Fundraising projects such as our Invisible Children tees and watches benefiting Susan G. Komen for the Cure show the GUESS brand stands for more than simply a collection of procts. It symbolizes our commitment to society. For our customers, it means creating innovative, high quality procts. For our employees, it means advancing their professional development and providing access to volunteer opportunities in our community. For the community, it means supporting worthy charitable organizations and activities.
GUESS Foundation
Established in 1994, The GUESS Foundation is dedicated to positive change in the community. Careful attention is given to the numerous requests for financial assistance The GUESS Foundation receives from non-profit organizations. The GUESS Foundation partners with and supports many worthy organizations. To receive funding from the GUESS Foundation, the requesting organization must be:
A 501(c)(3) organization
º Federally-recognized nonprofit organization, this includes public schools, universities, and hospitals
Working on a national or international scale
OR located in the greater Los Angeles area
OR a request of greater than $1,500 submitted by a GUESS employee (if you are an employee requesting an otherwise qualifying donation for less than $1,500, please submit that request to the community involvement fund c/o Susan Tenney)
Requesting funding for an event at least 8 weeks in advance
OR for an ongoing program
Able to display sustainability of the supported program and provide a favorable efficiency rating
Willing to provide a summary of what the funds will be used for, an explanation of any costs associated with obtaining the funds, and results of the program or events
Please fax all proposals & requests to Corporate Citizenship & Philanthropy: (213) 774-7844
❷ 優衣庫是哪個國家的品牌
優衣庫(UNIQLO)是日本服裝品牌,由日本迅銷公司建立於1963年,當年是一家銷售西服的小服裝店,現已成為國際知名服裝品牌。
優衣庫現任董事長兼總經理柳井正在日本首次引進了大賣場式的服裝銷售方式,通過獨特的商品策劃、開發和銷售體系來實現店鋪運作的低成本化,由此引發了優衣庫的熱賣潮。
優衣庫(Uniqlo) 的內在涵義是指通過摒棄了不必要裝潢裝飾的 倉儲型店鋪,採用超市型的自助購物方式,以合理可信的價格提供顧客希望的商品。
創造優衣庫 (Uniqlo) 品牌的Fast retailing股份有限公司,前身是1949年3月開業的山口縣的個人企業,1963年5月變更為股份有限公司,原名為小郡商事株式會社,1991年改為迅銷。
價廉物美的休閑裝「UNIQLO」是Unique Clothing Warehouse的縮寫,意為消費者提供「低價良品、品質保證」的經營理念,在日本經濟低迷時期取得了驚人的業績。
(2)C什麼RMEN的女裝品牌擴展閱讀:
優衣庫營銷活動
優衣庫最著名的營銷活動之一莫過於WORLD UNIQLOCK,是UNIQLO進行的成功Widget的成功霸佔用戶桌面,主要是因為它基於網路整合營銷4I原則中Interesting趣味原則。
base promotion.UNIQLO根據自己的品牌為全世界的博客們製作的一個功能性widget,把美女、音樂、舞蹈融合到時鍾這么一個工具上,以時鍾為舞台展示品牌,從而建立起受眾與品牌之間的鏈接。
用FLASH做成的畫面上,跳著大大的數字顯示著當前時間,每跳五秒,便進入一段隨機出現的五秒影片,這段影片是可愛的美少女們或跳舞,或上樓,或編花繩,或隨意或跟著節奏律動著。她們穿著UNIQLO今季主打的服裝,五秒影片過後,再度進入下一個十秒周期。
每時每刻欣賞美女們的清爽臉孔以及各種舞蹈POSE,這既有趣又令人印象深刻,再配上好聽的音樂,看著獨特的畫面,這個創意實在太讓人慾罷不能!更重要的是,你可能不小心中了Uniqlo的毒,不同時候美女會穿不同的uniqlo衣服。
不同的季節也穿不同的衣服,通過時鍾這個小小的平台把產品進行的全方位的展示,讓「我討厭看廣告」變成了欲罷不能。全球已經有57個國家的blog爭相讓跳舞美女「安家」。
時鍾類的Widget其實很多,但是這款Widget的成功霸佔用戶桌面,主要是因為它基於網路整合營銷4I原則中的Interesting趣味原則。
❸ 世界著名奢侈服裝品牌
不容錯過的十大品牌
一、唐納·卡蘭(donnakaran)的創始人是一個外表平和貌不驚人的女子,為了使其服飾王國走向多元化,在1984年和丈夫聯手創立了自己的公司,推出了一系列各具特色的產品:dkny、dknyclassic、dknaactive、dknyjesns,對紐約所匯聚的不同文化及其獨特的生活氣息作了一個全新的詮釋。dkny以更前衛、更時尚、更休閑的手法描繪了紐約不同文化、不同生活方式的時代氣息,以截然不同的語言體現dkny獨特的魅力。
二、路易·威登創立於1854年,現隸屬於法國專產高級奢華用品的Moet Hennessy Louis Vuitton集團。創始人是路易·威登本人。
從設計最初到現在,印有LV」標志這一獨特圖案的交織字母帆布包,伴隨著豐富的傳奇色彩和雅典的設計而成為時尚之經典。100年來,世界經歷了很多變化,人們的追求和審美觀念也隨之而改變,但路易·威登不但聲譽卓然,而今保持著無與倫比的魅力。
三、夏奈爾是一個有80多年經歷的著名品牌,夏奈爾時裝永遠有著高雅、簡潔、精美的風格,她善於突破傳統,早40年代就成功地將「五花大綁」的女裝推向簡單、舒適,這也許就是最早的現代休閑服。
夏奈爾最了解女人,夏奈爾的產品種類繁多,每個女人在夏奈爾的世界裡總能找到合適自己的東西,在歐美上流女性社會中甚至流傳著一句話「當你找不到合適的服裝時,就穿夏奈爾套裝」。
四、著名義大利服裝品牌范思哲代表著一個品牌家族,一個時尚帝國。它的設計風格鮮明,是獨特的美感極強的先鋒藝術的象徵。其中魅力獨具的是那些展示充滿文藝復興時期特色的華麗的具有豐富想像力的款式。這些款式性感漂亮,女性味十足,色彩鮮艷,既有歌劇式的超平現實的華麗,又能充分考慮穿著舒適性及恰當地顯示體型。
范思哲以金屬物品及閃光物裝飾的女褲、皮革女裝創造了一種介於女鬥士與女妖之間的女性形象。
五、迪奧品牌一直是華麗女裝的代名詞。大v領的卡馬萊晚禮裙,多層次兼可自由搭配的皮草等,均出自於天才設計大師迪奧之手,其優雅的窄長裙,從來都能使穿著者步履自如,體現了幽雅與實用的完美結合。迪奧品牌的革命性還體現在致力於時尚的可理解性;選用高檔的上乘面料如綢緞、傳統大衣呢、精紡羊毛、塔夫綢、華麗的刺綉品等。而做工更以精細見長。幾十年來,迪奧品牌不斷地為人們創造著 「新的機會,新的愛情故事」。在戰後巴黎重建世界時裝中心過程中,迪奧作出了不可磨滅的貢獻。
六、gucci傳奇自karl Lagerfeld接管Chanel以來,最吸引人最令人震驚的要算是tom ford接手gucci的故事了。時尚必備:古孜盡管時裝牌子令人眼花繚亂,風格卻一向被商界人士垂青,時尚之餘不失高雅,這個義大利牌子的服飾一直以簡單設計為主,尤其是今季的男裝,剪裁新穎,彌漫著十八世紀威尼期風情,再融入牛仔、太空和搖滾巨星的色彩,讓豪邁中帶點不羈,散發無窮魅力。
七、創始人Valentino garavani瓦倫蒂諾·加拉瓦尼1932年出生於義大利,1960年在羅馬成立了瓦倫蒂諾公司,1968年-1973年瓦倫蒂諾公司被肯通(kenton)公司接管,1973年瓦倫蒂諾重新購回了公司。瓦倫蒂諾曾獲奈門—馬科斯獎、意美基金會獎。富麗華貴、美艷灼人是瓦倫蒂諾品牌的特色。瓦倫蒂諾喜歡用最純的顏色,其中鮮艷的紅色可以說是他的標准色。精瓦倫蒂做工十分考究,從整體到每一個小細節都做得盡善盡美。瓦倫蒂諾是豪華、奢侈的生活方式的象徵,極受追求十全十美的名流所忠愛。
八、PRADA可謂說是一個老字型大小,但由於它的出品追求完美,所以無論老少,對此品牌的認知度絕不遜於其它任何牌子。要回溯Prada的歷史,必須從二十世紀初談起……Prada草創於20世紀初,因當時活絡的商業貿易與交通商旅頻繁,創立人Mario Prada開始製造一系列針對旅行的手工皮件產品,並於1913年開設一間精品店。1978年Miuccia Prada與其夫婿Patrizio Bertelli共同接管Prada,帶領Prada邁向全新里程碑。
九、GUESS品牌由來自法國南部的馬西亞諾兄弟創立。他們將浪漫熱情的法國設計與風格融進了他們對美國西部文化的理解與鑒賞之中。GUESS誕生於1981年,成立時只是一家牛仔褲製造商,現在已發展成當今世界最受認可及最具影響的知名品牌之一,在五大洲均有代理和分銷商。有著專為男士、女士、兒童及家庭設計服裝和配件的GUESS,將主人的精緻生活品質詮釋得淋漓盡致。
十、創始人 giorgio armani (喬治·阿瑪尼)1934年出生於義大利學習醫葯及攝影專業,曾在切瑞蒂任男裝設計師,1975年創立喬治·阿瑪尼。曾獲奈門-馬科斯獎、 全羊毛標志獎、生活成就獎、美國國際設計師協會獎、庫蒂·沙克獎等獎項。喬治·阿瑪尼現在已是在美國銷量最大的歐洲設計師品牌,他以使用新型面料及優良製作而聞名。